In 2020, I knew someone was spiraling. I had tools that could help, but I said nothing…

Hey Reader,

In 2020, my wife mentioned that her friend Cristina, from Portugal, was spiraling hard.

The pandemic chaos was really affecting her.

I had just started waking up to how my own thinking — not the external chaos — was the real source of suffering. I was learning tools that were pulling me out of the darkness I’d carried for decades.

I knew those tools could help her.

And I thought about reaching out.

Then fear stepped in loud and clear:
- “What if you say the wrong thing?”
- “What if you make it worse?”
- “What if you look like a fraud?”
- "You don't know what you're doing."

So I stayed silent.

A few weeks later, Cristina took her own life.

I don’t carry the illusion that one conversation would have saved her.
But I know with absolute certainty it couldn’t have hurt.

That moment — blankly gazing into my living room wall, wondering about the consequences of my inactions — I made a vow I’ve kept every day since:

Never again will fear stop me from extending a hand to someone drowning.

That vow is why I quit my career.
It’s why I dove into meditation, mindset work, coaching, and martial arts.
It’s why I finally sat with the shame I’d numbed with daily weed until the urge vanished overnight.

It’s why I do this work now.

Because I know what it feels like to carry something heavy alone.

The 3 a.m. questions.
The quiet terror that if you slow down or admit the truth, everything you’ve built will collapse.
The fear that no one will actually get it if you finally say it out loud.

You might not be in crisis like Cristina was.

But you’re carrying your own version of that weight.

And you’ve probably convinced yourself you have to carry it alone — because you’re the “strong” one, the achiever, the one who figures everything out alone.

I used to believe that too.

Turns out the fastest way out isn’t another book, another podcast, or more information.

It’s having someone who’s already sat in the fire with their own shadows hold space for yours — without flinching.

I’ve learned how to do that.

Because I had to do it for myself first.

If you’re tired of going it alone…

Join my coaching waitlist here​

It's not a pitch.

Just a real conversation to see if I can actually help.

And I promise: whatever you share stays between us.

You don’t have to carry it alone anymore.

-Alex

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